The study, from Daniel Simons, a professor of psychology and an affiliate of the Beckman Institute at the University of Illinois, appears this month as the inaugural paper in the new open access journal i-Perception.
The study used a new video based on one used in a now-famous experiment conducted in the late 1990s by Simons and his collaborator, Christopher Chabris, now a psychology professor at Union College in New York. In the original video, two groups of people – some dressed in white, some in black – are passing basketballs back and forth. The study subjects were asked to count the passes among those dressed in white while ignoring the passes of those in black. (To test your own skill at this task, stop reading and click here.
Simons and Chabris found that many of those who viewed the video failed to notice when a person in a gorilla suit walked into the game, faced the camera, pounded on its chest and then sauntered out of view. The gorilla was on screen for nearly nine seconds, yet half of those who watched the video didn’t see it.
This finding was a particularly dramatic example of “inattentional blindness,” the failure to see something obvious when focusing attention on something else.
The video is now so well known that many people know to look for a gorilla whenever they are asked to count basketball passes. Simons decided to use its notoriety to his advantage. He created a similar video, again with teams of white- and black-clothed players, the same rules and a chest-thumping gorilla. (Before reading further, try the task for yourself.
Simons wanted to see if those who knew about the gorilla before viewing the video would be more or less likely to notice other unexpected events in the same video.
“You can make two competing predictions,” Simons said. “Knowing about the invisible gorilla might increase your chances of noticing other unexpected events because you know that the task tests whether people spot unexpected events. You might look for other events because you know that the experimenter is up to something.” Alternatively, “knowing about the gorilla might lead viewers to look for gorillas exclusively, and when they find one, they might fail to notice anything else out of the ordinary.”
As in the earlier experiment, of those who had never seen or heard about the gorilla video, about half missed the gorilla in the new video. Those who knew about the original gorilla video all spotted the gorilla in this experiment. However, knowing about the gorilla beforehand did not improve the detection of other unexpected events. Only 17 percent of those who were familiar with the original gorilla video noticed one or both of the other unexpected events, while 29 percent of those who were unfamiliar with the original gorilla video spotted one of the other events.
This difference between the “familiar” and “unfamiliar” viewers of the video is not statistically significant, Simons said, but the study does demonstrate that being primed to the possibility of unexpected events does not enhance one’s ability to notice other unexpected events.
“The main finding is that knowing that unexpected events might occur doesn’t prevent you from missing unexpected events,” Simons said. “People who are familiar with the purpose and conclusions of the original study – that people can miss obvious events when focused on something else – still miss other obvious events in exactly that same context. Even when they know that the experimenter is going to fool them, they can miss something that’s obvious, something that they could spot perfectly well if they knew it was there.”
The video itself, called “The Monkey Business Illusion,” was a finalist in the Neural Correlate Society’s Best Illusion of the Year contest in May, where Simons donned a gorilla suit and presented the new video himself. (You can view his presentation.) Most of the vision scientists in the audience knew about the original gorilla video, and yet most still missed one or both of the other unexpected events in the video.
Simons is the co-author, with Chabris, of “The Invisible Gorilla, And Other Ways Our Intuitions Deceive Us,” a new book that focuses on common – and yet false – intuitions about how our minds work that often are wrong. Visit www.theinvisiblegorilla.com for more information about the book and other videos demonstrating the limits of visual awareness.
Diana Yates | University of Illinois
Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT
Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont
A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.
Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...
In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.
“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...
The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.
The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...
Broadband rotational spectroscopy unravels structural reshaping of isolated molecules in the gas phase to accommodate water
In two recent publications in the Journal of Chemical Physics and in the Journal of Physical Chemistry Letters, researchers around Melanie Schnell from the Max...
The efficiency of power electronic systems is not solely dependent on electrical efficiency but also on weight, for example, in mobile systems. When the weight of relevant components and devices in airplanes, for instance, is reduced, fuel savings can be achieved and correspondingly greenhouse gas emissions decreased. New materials and components based on gallium nitride (GaN) can help to reduce weight and increase the efficiency. With these new materials, power electronic switches can be operated at higher switching frequency, resulting in higher power density and lower material costs.
Researchers at the Fraunhofer Institute for Solar Energy Systems ISE together with partners have investigated how these materials can be used to make power...
16.11.2016 | Event News
01.11.2016 | Event News
14.10.2016 | Event News
02.12.2016 | Medical Engineering
02.12.2016 | Agricultural and Forestry Science
02.12.2016 | Physics and Astronomy