Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Emotion drives customers to use smartphones with bigger screens

04.06.2014

Bigger smartphone screen size may be better for more than just practical reasons, according to researchers.

Participants in a study on smartphones indicated that emotional reasons might influence their decision to buy smartphones with bigger screens even more than practical ones, said S. Shyam Sundar, Distinguished Professor of Communications and co-director of the Media Effects Research Laboratory, Penn State.

"There are basically two different reasons that 'bigger is better' for screen size: utilitarian reasons and affective, or emotional, reasons," said Sundar. "There are so many things on smartphones that we can use, but an even more powerful factor of the larger screen is its hedonic aspect -- how attractive and pleasing it is to users."

People may find bigger screens more emotionally satisfying because they are using smartphones for entertainment, as well as for communication purposes.

"The screen size has increased the bandwidth of user interactions on smartphones, making it more than a talking-texting device," said Sundar. "With high definition screens, people now can watch television and movies, as well as multi-task, something that wasn't possible in earlier smartphone versions."

The desire for larger screens that drives purchases of other entertainment devices may be part of the impulse to buy smartphones with larger screens, said Ki Joon Kim, adjunct professor in the department of interaction science, Sungkyunkwan University, Korea, who worked with Sundar on the study.

"Large-screen TVs and monitors are known to have positive effects on user experience," said Kim. "Our study found that the same applies to the mobile context as well."

Smartphone engineers cannot increase the size of the screen continually or the mobile device will become inconvenient to carry.

"We have not reached the point where the screen is too big yet, and I believe there may be some room for expansion of the screen size," said Sundar. "Finding the idea size is something that I'm sure industry engineers and designers are working to find." Kim said that this appeal to both practical and emotional needs of users may indicate that smartphones can handle the merging of various forms of media.

"Smartphones serve both utilitarian and hedonic purposes," Kim said. "They are convergent media." The researchers randomly assigned smartphones with two different screen sizes to 130 university students. One of the phones had a 3.7-inch screen and the other had a 5.3-inch screen size. They then asked the participants to visit a mobile website and find the departure time for a shuttle bus.

Participants were then asked to fill out a questionnaire on their experience using the smartphone. The questions included ones on how they used the device, such as whether or not the smartphone helped them locate the bus schedule, and on how they felt about using the phone, such as whether or not they felt excited about using it.

###

Sundar and Kim report their findings in the online version of the journal Cyberpsychology, Behavior, and Social Networking.

Matt Swayne | Eurek Alert!
Further information:
http://news.psu.edu/

Further reports about: Cyberpsychology Emotion Networking Smartphone Social TVs desire interactions television

More articles from Studies and Analyses:

nachricht Pathways to Deep Decarbonization in Germany
02.09.2015 | Wuppertal Institut für Klima, Umwelt, Energie GmbH

nachricht Risk of financial crisis higher than previously estimated
02.09.2015 | International Institute for Applied Systems Analysis (IIASA)

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: How wind sculpted Earth's largest dust deposit

China's Loess Plateau was formed by wind alternately depositing dust or removing dust over the last 2.6 million years, according to a new report from University of Arizona geoscientists. The study is the first to explain how the steep-fronted plateau formed.

China's Loess Plateau was formed by wind alternately depositing dust or removing dust over the last 2.6 million years, according to a new report from...

Im Focus: An engineered surface unsticks sticky water droplets

The leaves of the lotus flower, and other natural surfaces that repel water and dirt, have been the model for many types of engineered liquid-repelling surfaces. As slippery as these surfaces are, however, tiny water droplets still stick to them. Now, Penn State researchers have developed nano/micro-textured, highly slippery surfaces able to outperform these naturally inspired coatings, particularly when the water is a vapor or tiny droplets.

Enhancing the mobility of liquid droplets on rough surfaces could improve condensation heat transfer for power-plant heat exchangers, create more efficient...

Im Focus: Increasingly severe disturbances weaken world's temperate forests

Longer, more severe, and hotter droughts and a myriad of other threats, including diseases and more extensive and severe wildfires, are threatening to transform some of the world's temperate forests, a new study published in Science has found. Without informed management, some forests could convert to shrublands or grasslands within the coming decades.

"While we have been trying to manage for resilience of 20th century conditions, we realize now that we must prepare for transformations and attempt to ease...

Im Focus: OU astrophysicist and collaborators find supermassive black holes in quasar nearest Earth

A University of Oklahoma astrophysicist and his Chinese collaborator have found two supermassive black holes in Markarian 231, the nearest quasar to Earth, using observations from NASA's Hubble Space Telescope.

The discovery of two supermassive black holes--one larger one and a second, smaller one--are evidence of a binary black hole and suggests that supermassive...

Im Focus: What would a tsunami in the Mediterranean look like?

A team of European researchers have developed a model to simulate the impact of tsunamis generated by earthquakes and applied it to the Eastern Mediterranean. The results show how tsunami waves could hit and inundate coastal areas in southern Italy and Greece. The study is published today (27 August) in Ocean Science, an open access journal of the European Geosciences Union (EGU).

Though not as frequent as in the Pacific and Indian oceans, tsunamis also occur in the Mediterranean, mainly due to earthquakes generated when the African...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Networking conference in Heidelberg for outstanding mathematicians and computer scientists

20.08.2015 | Event News

Scientists meet in Münster for the world’s largest Chitin und Chitosan Conference

20.08.2015 | Event News

Large agribusiness management strategies

19.08.2015 | Event News

 
Latest News

Cosmic recycling

02.09.2015 | Physics and Astronomy

Pathways to Deep Decarbonization in Germany

02.09.2015 | Studies and Analyses

How to get rid of a satellite after its retirement

02.09.2015 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>