Bigger smartphone screen size may be better for more than just practical reasons, according to researchers.
Participants in a study on smartphones indicated that emotional reasons might influence their decision to buy smartphones with bigger screens even more than practical ones, said S. Shyam Sundar, Distinguished Professor of Communications and co-director of the Media Effects Research Laboratory, Penn State.
"There are basically two different reasons that 'bigger is better' for screen size: utilitarian reasons and affective, or emotional, reasons," said Sundar. "There are so many things on smartphones that we can use, but an even more powerful factor of the larger screen is its hedonic aspect -- how attractive and pleasing it is to users."
People may find bigger screens more emotionally satisfying because they are using smartphones for entertainment, as well as for communication purposes.
"The screen size has increased the bandwidth of user interactions on smartphones, making it more than a talking-texting device," said Sundar. "With high definition screens, people now can watch television and movies, as well as multi-task, something that wasn't possible in earlier smartphone versions."
The desire for larger screens that drives purchases of other entertainment devices may be part of the impulse to buy smartphones with larger screens, said Ki Joon Kim, adjunct professor in the department of interaction science, Sungkyunkwan University, Korea, who worked with Sundar on the study.
"Large-screen TVs and monitors are known to have positive effects on user experience," said Kim. "Our study found that the same applies to the mobile context as well."
Smartphone engineers cannot increase the size of the screen continually or the mobile device will become inconvenient to carry.
"We have not reached the point where the screen is too big yet, and I believe there may be some room for expansion of the screen size," said Sundar. "Finding the idea size is something that I'm sure industry engineers and designers are working to find." Kim said that this appeal to both practical and emotional needs of users may indicate that smartphones can handle the merging of various forms of media.
"Smartphones serve both utilitarian and hedonic purposes," Kim said. "They are convergent media." The researchers randomly assigned smartphones with two different screen sizes to 130 university students. One of the phones had a 3.7-inch screen and the other had a 5.3-inch screen size. They then asked the participants to visit a mobile website and find the departure time for a shuttle bus.
Participants were then asked to fill out a questionnaire on their experience using the smartphone. The questions included ones on how they used the device, such as whether or not the smartphone helped them locate the bus schedule, and on how they felt about using the phone, such as whether or not they felt excited about using it.
Sundar and Kim report their findings in the online version of the journal Cyberpsychology, Behavior, and Social Networking.
Matt Swayne | Eurek Alert!
Disarray in the brain
18.12.2017 | Universität zu Lübeck
Amputees can learn to control a robotic arm with their minds
28.11.2017 | University of Chicago Medical Center
A study carried out by an international team of researchers and published in the journal Physical Review X shows that ion-trap technologies available today are suitable for building large-scale quantum computers. The scientists introduce trapped-ion quantum error correction protocols that detect and correct processing errors.
In order to reach their full potential, today’s quantum computer prototypes have to meet specific criteria: First, they have to be made bigger, which means...
Since 2016, German and Spanish researchers, among them scientists from the University of Göttingen, have been hunting for exoplanets with the “Carmenes”...
DNA molecules that follow specific instructions could offer more precise molecular control of synthetic chemical systems, a discovery that opens the door for engineers to create molecular machines with new and complex behaviors.
Researchers have created chemical amplifiers and a chemical oscillator using a systematic method that has the potential to embed sophisticated circuit...
MPQ scientists achieve long storage times for photonic quantum bits which break the lower bound for direct teleportation in a global quantum network.
Concerning the development of quantum memories for the realization of global quantum networks, scientists of the Quantum Dynamics Division led by Professor...
Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...
11.12.2017 | Event News
08.12.2017 | Event News
07.12.2017 | Event News
18.12.2017 | Information Technology
18.12.2017 | Physics and Astronomy
18.12.2017 | Agricultural and Forestry Science