Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Emotion drives customers to use smartphones with bigger screens

04.06.2014

Bigger smartphone screen size may be better for more than just practical reasons, according to researchers.

Participants in a study on smartphones indicated that emotional reasons might influence their decision to buy smartphones with bigger screens even more than practical ones, said S. Shyam Sundar, Distinguished Professor of Communications and co-director of the Media Effects Research Laboratory, Penn State.

"There are basically two different reasons that 'bigger is better' for screen size: utilitarian reasons and affective, or emotional, reasons," said Sundar. "There are so many things on smartphones that we can use, but an even more powerful factor of the larger screen is its hedonic aspect -- how attractive and pleasing it is to users."

People may find bigger screens more emotionally satisfying because they are using smartphones for entertainment, as well as for communication purposes.

"The screen size has increased the bandwidth of user interactions on smartphones, making it more than a talking-texting device," said Sundar. "With high definition screens, people now can watch television and movies, as well as multi-task, something that wasn't possible in earlier smartphone versions."

The desire for larger screens that drives purchases of other entertainment devices may be part of the impulse to buy smartphones with larger screens, said Ki Joon Kim, adjunct professor in the department of interaction science, Sungkyunkwan University, Korea, who worked with Sundar on the study.

"Large-screen TVs and monitors are known to have positive effects on user experience," said Kim. "Our study found that the same applies to the mobile context as well."

Smartphone engineers cannot increase the size of the screen continually or the mobile device will become inconvenient to carry.

"We have not reached the point where the screen is too big yet, and I believe there may be some room for expansion of the screen size," said Sundar. "Finding the idea size is something that I'm sure industry engineers and designers are working to find." Kim said that this appeal to both practical and emotional needs of users may indicate that smartphones can handle the merging of various forms of media.

"Smartphones serve both utilitarian and hedonic purposes," Kim said. "They are convergent media." The researchers randomly assigned smartphones with two different screen sizes to 130 university students. One of the phones had a 3.7-inch screen and the other had a 5.3-inch screen size. They then asked the participants to visit a mobile website and find the departure time for a shuttle bus.

Participants were then asked to fill out a questionnaire on their experience using the smartphone. The questions included ones on how they used the device, such as whether or not the smartphone helped them locate the bus schedule, and on how they felt about using the phone, such as whether or not they felt excited about using it.

###

Sundar and Kim report their findings in the online version of the journal Cyberpsychology, Behavior, and Social Networking.

Matt Swayne | Eurek Alert!
Further information:
http://news.psu.edu/

Further reports about: Cyberpsychology Emotion Networking Smartphone Social TVs desire interactions television

More articles from Studies and Analyses:

nachricht Memories Influence Choice of Food
22.05.2015 | Universität Basel

nachricht Memories Influence The Decision in Choosing Certain Foods
21.05.2015 | Universitätsklinikum Hamburg-Eppendorf

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Basel Physicists Develop Efficient Method of Signal Transmission from Nanocomponents

Physicists have developed an innovative method that could enable the efficient use of nanocomponents in electronic circuits. To achieve this, they have developed a layout in which a nanocomponent is connected to two electrical conductors, which uncouple the electrical signal in a highly efficient manner. The scientists at the Department of Physics and the Swiss Nanoscience Institute at the University of Basel have published their results in the scientific journal “Nature Communications” together with their colleagues from ETH Zurich.

Electronic components are becoming smaller and smaller. Components measuring just a few nanometers – the size of around ten atoms – are already being produced...

Im Focus: IoT-based Advanced Automobile Parking Navigation System

Development and implementation of an advanced automobile parking navigation platform for parking services

To fulfill the requirements of the industry, PolyU researchers developed the Advanced Automobile Parking Navigation Platform, which includes smart devices,...

Im Focus: First electrical car ferry in the world in operation in Norway now

  • Siemens delivers electric propulsion system and charging stations with lithium-ion batteries charged from hydro power
  • Ferry only uses 150 kilowatt hours (kWh) per route and reduces cost of fuel by 60 percent
  • Milestone on the road to operating emission-free ferries

The world's first electrical car and passenger ferry powered by batteries has entered service in Norway. The ferry only uses 150 kWh per route, which...

Im Focus: Into the ice – RV Polarstern opens the arctic season by setting course for Spitsbergen

On Tuesday, 19 May 2015 the research icebreaker Polarstern will leave its home port in Bremerhaven, setting a course for the Arctic. Led by Dr Ilka Peeken from the Alfred Wegener Institute, Helmholtz Centre for Polar and Marine Research (AWI) a team of 53 researchers from 11 countries will investigate the effects of climate change in the Arctic, from the surface ice floes down to the seafloor.

RV Polarstern will enter the sea-ice zone north of Spitsbergen. Covering two shallow regions on their way to deeper waters, the scientists on board will focus...

Im Focus: Gel filled with nanosponges cleans up MRSA infections

Nanoengineers at the University of California, San Diego developed a gel filled with toxin-absorbing nanosponges that could lead to an effective treatment for skin and wound infections caused by MRSA (methicillin-resistant Staphylococcus aureus), an antibiotic-resistant bacteria. This "nanosponge-hydrogel" minimized the growth of skin lesions on mice infected with MRSA - without the use of antibiotics. The researchers recently published their findings online in Advanced Materials.

To make the nanosponge-hydrogel, the team mixed nanosponges, which are nanoparticles that absorb dangerous toxins produced by MRSA, E. coli and other...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

International symposium: trends in spatial analysis and modelling for a more sustainable land use

20.05.2015 | Event News

15th conference of the International Association of Colloid and Interface Scientists

18.05.2015 | Event News

EHFG 2015: Securing health in Europe. Balancing priorities, sharing responsibilities

12.05.2015 | Event News

 
Latest News

Mesoporous Particles for the Development of Drug Delivery System Safe to Human Bodies

22.05.2015 | Materials Sciences

Computing at the Speed of Light

22.05.2015 | Information Technology

Development of Gold Nanoparticles That Control Osteogenic Differentiation of Stem Cells

22.05.2015 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>