Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Emotion drives customers to use smartphones with bigger screens

04.06.2014

Bigger smartphone screen size may be better for more than just practical reasons, according to researchers.

Participants in a study on smartphones indicated that emotional reasons might influence their decision to buy smartphones with bigger screens even more than practical ones, said S. Shyam Sundar, Distinguished Professor of Communications and co-director of the Media Effects Research Laboratory, Penn State.

"There are basically two different reasons that 'bigger is better' for screen size: utilitarian reasons and affective, or emotional, reasons," said Sundar. "There are so many things on smartphones that we can use, but an even more powerful factor of the larger screen is its hedonic aspect -- how attractive and pleasing it is to users."

People may find bigger screens more emotionally satisfying because they are using smartphones for entertainment, as well as for communication purposes.

"The screen size has increased the bandwidth of user interactions on smartphones, making it more than a talking-texting device," said Sundar. "With high definition screens, people now can watch television and movies, as well as multi-task, something that wasn't possible in earlier smartphone versions."

The desire for larger screens that drives purchases of other entertainment devices may be part of the impulse to buy smartphones with larger screens, said Ki Joon Kim, adjunct professor in the department of interaction science, Sungkyunkwan University, Korea, who worked with Sundar on the study.

"Large-screen TVs and monitors are known to have positive effects on user experience," said Kim. "Our study found that the same applies to the mobile context as well."

Smartphone engineers cannot increase the size of the screen continually or the mobile device will become inconvenient to carry.

"We have not reached the point where the screen is too big yet, and I believe there may be some room for expansion of the screen size," said Sundar. "Finding the idea size is something that I'm sure industry engineers and designers are working to find." Kim said that this appeal to both practical and emotional needs of users may indicate that smartphones can handle the merging of various forms of media.

"Smartphones serve both utilitarian and hedonic purposes," Kim said. "They are convergent media." The researchers randomly assigned smartphones with two different screen sizes to 130 university students. One of the phones had a 3.7-inch screen and the other had a 5.3-inch screen size. They then asked the participants to visit a mobile website and find the departure time for a shuttle bus.

Participants were then asked to fill out a questionnaire on their experience using the smartphone. The questions included ones on how they used the device, such as whether or not the smartphone helped them locate the bus schedule, and on how they felt about using the phone, such as whether or not they felt excited about using it.

###

Sundar and Kim report their findings in the online version of the journal Cyberpsychology, Behavior, and Social Networking.

Matt Swayne | Eurek Alert!
Further information:
http://news.psu.edu/

Further reports about: Cyberpsychology Emotion Networking Smartphone Social TVs desire interactions television

More articles from Studies and Analyses:

nachricht New study: How does Europe become a leading player for software and IT services?
03.04.2017 | Fraunhofer-Institut für System- und Innovationsforschung (ISI)

nachricht Reusable carbon nanotubes could be the water filter of the future, says RIT study
30.03.2017 | Rochester Institute of Technology

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Making lightweight construction suitable for series production

More and more automobile companies are focusing on body parts made of carbon fiber reinforced plastics (CFRP). However, manufacturing and repair costs must be further reduced in order to make CFRP more economical in use. Together with the Volkswagen AG and five other partners in the project HolQueSt 3D, the Laser Zentrum Hannover e.V. (LZH) has developed laser processes for the automatic trimming, drilling and repair of three-dimensional components.

Automated manufacturing processes are the basis for ultimately establishing the series production of CFRP components. In the project HolQueSt 3D, the LZH has...

Im Focus: Wonder material? Novel nanotube structure strengthens thin films for flexible electronics

Reflecting the structure of composites found in nature and the ancient world, researchers at the University of Illinois at Urbana-Champaign have synthesized thin carbon nanotube (CNT) textiles that exhibit both high electrical conductivity and a level of toughness that is about fifty times higher than copper films, currently used in electronics.

"The structural robustness of thin metal films has significant importance for the reliable operation of smart skin and flexible electronics including...

Im Focus: Deep inside Galaxy M87

The nearby, giant radio galaxy M87 hosts a supermassive black hole (BH) and is well-known for its bright jet dominating the spectrum over ten orders of magnitude in frequency. Due to its proximity, jet prominence, and the large black hole mass, M87 is the best laboratory for investigating the formation, acceleration, and collimation of relativistic jets. A research team led by Silke Britzen from the Max Planck Institute for Radio Astronomy in Bonn, Germany, has found strong indication for turbulent processes connecting the accretion disk and the jet of that galaxy providing insights into the longstanding problem of the origin of astrophysical jets.

Supermassive black holes form some of the most enigmatic phenomena in astrophysics. Their enormous energy output is supposed to be generated by the...

Im Focus: A Quantum Low Pass for Photons

Physicists in Garching observe novel quantum effect that limits the number of emitted photons.

The probability to find a certain number of photons inside a laser pulse usually corresponds to a classical distribution of independent events, the so-called...

Im Focus: Microprocessors based on a layer of just three atoms

Microprocessors based on atomically thin materials hold the promise of the evolution of traditional processors as well as new applications in the field of flexible electronics. Now, a TU Wien research team led by Thomas Müller has made a breakthrough in this field as part of an ongoing research project.

Two-dimensional materials, or 2D materials for short, are extremely versatile, although – or often more precisely because – they are made up of just one or a...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Fighting drug resistant tuberculosis – InfectoGnostics meets MYCO-NET² partners in Peru

28.04.2017 | Event News

Expert meeting “Health Business Connect” will connect international medical technology companies

20.04.2017 | Event News

Wenn der Computer das Gehirn austrickst

18.04.2017 | Event News

 
Latest News

Wireless power can drive tiny electronic devices in the GI tract

28.04.2017 | Medical Engineering

Ice cave in Transylvania yields window into region's past

28.04.2017 | Earth Sciences

Nose2Brain – Better Therapy for Multiple Sclerosis

28.04.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>