Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

E-Cigarette Advertising Expenditures Tripled From 2011 to 2012, Study Finds

08.04.2014

Electronic cigarette advertising expenditures tripled in the United States from $6.4 million in 2011 to $18.3 million in 2012, according to a study by RTI International.

The study, published in the April issue of American Journal of Preventive Medicine, is the first to comprehensively estimate e-cigarette ad expenditures across media channels in the United States. Researchers analyzed data from leading media companies that systematically track ad expenditures for consumer products in magazines, TV, newspapers, radio and the Internet.

“E-cigarette advertising expenditures are focusing heavily on national markets and TV ads, which will likely increase consumer awareness and use of e-cigarettes,” said Annice Kim, Ph.D., senior social scientist at RTI and co-author of the study.

The study found e-cigarette ad expenditures were highest in magazines and TV and lowest in newspapers and on the Internet. The study found e-cigarette magazine ad expenditures increased from $1.4 million in 2011 to $10.8 million in 2012, while TV ad expenditures grew from $3.2 million to $5 million.

... more about:
»Drug »FTC »Medicine »RTI »e-cigarette »newspapers

Previous research by RTI indicated that adult smokers are receptive to e-cigarette TV ads and report intention to try e-cigarettes after viewing the ads. This research suggests that the increase in e-cigarette ad expenditures, particularly TV ads, will increase the likelihood of awareness and use of e-cigarettes.

The study also found national markets were increasingly targeted; comprising 54.9 percent of e-cigarette ad buys in 2011 and increasing to 87 percent in 2012.

RTI researchers identified more than 80 unique advertised brands; however, blu eCigs, a leading e-cigarette company, accounted for 76.7 percent of all e-cigarette advertising expenditures in 2012.

“Our results suggest that federal-level efforts are needed to track e-cigarette advertising, as the U.S. Federal Trade Commission does not currently require companies to report e-cigarette ad expenditures,” Kim said. “Tobacco companies are required to report their ad expenditures annually to the FTC, but there are no comparable reporting requirements for e-cigarette companies because e-cigarettes are not regulated by the U.S. Food and Drug Administration.”

Lisa Bistreich-Wolfe | newswise
Further information:
http://www.rti.org

Further reports about: Drug FTC Medicine RTI e-cigarette newspapers

More articles from Studies and Analyses:

nachricht Diagnoses: When Are Several Opinions Better Than One?
19.07.2016 | Max-Planck-Institut für Bildungsforschung

nachricht High in calories and low in nutrients when adolescents share pictures of food online
07.04.2016 | University of Gothenburg

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Streamlining accelerated computing for industry

PyFR code combines high accuracy with flexibility to resolve unsteady turbulence problems

Scientists and engineers striving to create the next machine-age marvel--whether it be a more aerodynamic rocket, a faster race car, or a higher-efficiency jet...

Im Focus: X-ray optics on a chip

Waveguides are widely used for filtering, confining, guiding, coupling or splitting beams of visible light. However, creating waveguides that could do the same for X-rays has posed tremendous challenges in fabrication, so they are still only in an early stage of development.

In the latest issue of Acta Crystallographica Section A: Foundations and Advances , Sarah Hoffmann-Urlaub and Tim Salditt report the fabrication and testing of...

Im Focus: Piggyback battery for microchips: TU Graz researchers develop new battery concept

Electrochemists at TU Graz have managed to use monocrystalline semiconductor silicon as an active storage electrode in lithium batteries. This enables an integrated power supply to be made for microchips with a rechargeable battery.

Small electrical gadgets, such as mobile phones, tablets or notebooks, are indispensable accompaniments of everyday life. Integrated circuits in the interiors...

Im Focus: UCI physicists confirm possible discovery of fifth force of nature

Light particle could be key to understanding dark matter in universe

Recent findings indicating the possible discovery of a previously unknown subatomic particle may be evidence of a fifth fundamental force of nature, according...

Im Focus: Wi-fi from lasers

White light from lasers demonstrates data speeds of up to 2 GB/s

A nanocrystalline material that rapidly makes white light out of blue light has been developed by KAUST researchers.

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

The energy transition is not possible without Geotechnics

25.08.2016 | Event News

New Ideas for the Shipping Industry

24.08.2016 | Event News

A week of excellence: 22 of the world’s best computer scientists and mathematicians in Heidelberg

12.08.2016 | Event News

 
Latest News

Environmental DNA uncovers biodiversity in rivers

30.08.2016 | Ecology, The Environment and Conservation

Solar houses scientifically evaluated

30.08.2016 | Power and Electrical Engineering

Amazon forests: Biodiversity can help mitigate climate risks

30.08.2016 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>