Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

E-Cigarette Advertising Expenditures Tripled From 2011 to 2012, Study Finds

08.04.2014

Electronic cigarette advertising expenditures tripled in the United States from $6.4 million in 2011 to $18.3 million in 2012, according to a study by RTI International.

The study, published in the April issue of American Journal of Preventive Medicine, is the first to comprehensively estimate e-cigarette ad expenditures across media channels in the United States. Researchers analyzed data from leading media companies that systematically track ad expenditures for consumer products in magazines, TV, newspapers, radio and the Internet.

“E-cigarette advertising expenditures are focusing heavily on national markets and TV ads, which will likely increase consumer awareness and use of e-cigarettes,” said Annice Kim, Ph.D., senior social scientist at RTI and co-author of the study.

The study found e-cigarette ad expenditures were highest in magazines and TV and lowest in newspapers and on the Internet. The study found e-cigarette magazine ad expenditures increased from $1.4 million in 2011 to $10.8 million in 2012, while TV ad expenditures grew from $3.2 million to $5 million.

... more about:
»Drug »FTC »Medicine »RTI »e-cigarette »newspapers

Previous research by RTI indicated that adult smokers are receptive to e-cigarette TV ads and report intention to try e-cigarettes after viewing the ads. This research suggests that the increase in e-cigarette ad expenditures, particularly TV ads, will increase the likelihood of awareness and use of e-cigarettes.

The study also found national markets were increasingly targeted; comprising 54.9 percent of e-cigarette ad buys in 2011 and increasing to 87 percent in 2012.

RTI researchers identified more than 80 unique advertised brands; however, blu eCigs, a leading e-cigarette company, accounted for 76.7 percent of all e-cigarette advertising expenditures in 2012.

“Our results suggest that federal-level efforts are needed to track e-cigarette advertising, as the U.S. Federal Trade Commission does not currently require companies to report e-cigarette ad expenditures,” Kim said. “Tobacco companies are required to report their ad expenditures annually to the FTC, but there are no comparable reporting requirements for e-cigarette companies because e-cigarettes are not regulated by the U.S. Food and Drug Administration.”

Lisa Bistreich-Wolfe | newswise
Further information:
http://www.rti.org

Further reports about: Drug FTC Medicine RTI e-cigarette newspapers

More articles from Studies and Analyses:

nachricht Diagnoses: When Are Several Opinions Better Than One?
19.07.2016 | Max-Planck-Institut für Bildungsforschung

nachricht High in calories and low in nutrients when adolescents share pictures of food online
07.04.2016 | University of Gothenburg

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Self-assembling nano inks form conductive and transparent grids during imprint

Transparent electronics devices are present in today’s thin film displays, solar cells, and touchscreens. The future will bring flexible versions of such devices. Their production requires printable materials that are transparent and remain highly conductive even when deformed. Researchers at INM – Leibniz Institute for New Materials have combined a new self-assembling nano ink with an imprint process to create flexible conductive grids with a resolution below one micrometer.

To print the grids, an ink of gold nanowires is applied to a substrate. A structured stamp is pressed on the substrate and forces the ink into a pattern. “The...

Im Focus: The Glowing Brain

A new Fraunhofer MEVIS method conveys medical interrelationships quickly and intuitively with innovative visualization technology

On the monitor, a brain spins slowly and can be examined from every angle. Suddenly, some sections start glowing, first on the side and then the entire back of...

Im Focus: Newly discovered material property may lead to high temp superconductivity

Researchers at the U.S. Department of Energy's (DOE) Ames Laboratory have discovered an unusual property of purple bronze that may point to new ways to achieve high temperature superconductivity.

While studying purple bronze, a molybdenum oxide, researchers discovered an unconventional charge density wave on its surface.

Im Focus: Mapping electromagnetic waveforms

Munich Physicists have developed a novel electron microscope that can visualize electromagnetic fields oscillating at frequencies of billions of cycles per second.

Temporally varying electromagnetic fields are the driving force behind the whole of electronics. Their polarities can change at mind-bogglingly fast rates, and...

Im Focus: Continental tug-of-war - until the rope snaps

Breakup of continents with two speed: Continents initially stretch very slowly along the future splitting zone, but then move apart very quickly before the onset of rupture. The final speed can be up to 20 times faster than in the first, slow extension phase.phases

Present-day continents were shaped hundreds of millions of years ago as the supercontinent Pangaea broke apart. Derived from Pangaea’s main fragments Gondwana...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

GROWING IN CITIES - Interdisciplinary Perspectives on Urban Gardening

15.07.2016 | Event News

SIGGRAPH2016 Computer Graphics Interactive Techniques, 24-28 July, Anaheim, California

15.07.2016 | Event News

Partner countries of FAIR accelerator meet in Darmstadt and approve developments

11.07.2016 | Event News

 
Latest News

New movie screen allows for glasses-free 3-D

26.07.2016 | Information Technology

Scientists develop painless and inexpensive microneedle system to monitor drugs

26.07.2016 | Health and Medicine

Astronomers discover dizzying spin of the Milky Way galaxy's 'halo'

26.07.2016 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>