Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Consuming street art: Reclaiming public places

23.03.2010
Some people love it, and others hate it, but street art provokes meaningful discussion about our urban landscape, according to a new study in the Journal of Consumer Research.

"Wherever we look, we observe a recurrent emptiness and disenchantment in the way citizens negotiate urban spaces," write authors Luca M. Visconti (Università Bocconi, Italy), John F. Sherry, Jr. (Notre Dame University), Stefania Borghini (Università Bocconi, Italy), and Laurel Anderson (Arizona State University). . "An ambivalent and multi-faceted phenomenon, street art stimulates lively discussion about public space and its ties to the market."

The authors examined the phenomenon of street art from the perspectives of streets artists, dwellers, passersby, journalists, policy makers, retailers, and managers. They conducted a multi-site study in the United States, Italy, the Netherlands, the United Kingdom, and Ireland. They analyzed reactions to various types of visual art including graffiti and tags, "sticking" (which involves pasting and drawing symbols in public spaces), stencils, and "poetic assault" (writing poetry on dull public spaces).

For those who feel that corporate logos are taking over the landscape, street art rejuvenates public spaces while talking back to the culture of over-consumption. "Several disciplines, including sociology, urban studies, and anthropology have commented on the rise of non-places we all consume with little real enjoyment," the authors write. "Other social observers have lamented the domination of the market over common public spaces."

Although the authors found that various stakeholders have different reactions to street art, these art forms initiate important conversations regarding the search for common space and the democratization of art.

"We show public space can be contested as private and commercialized by companies and artists, or offered back as a collective good, where sense of belonging and dialogue restore it to a meaningful place," the authors write. "Many issued might be usefully disentangled by locating them in relation to stakeholders' fluid definitions of what is public and what is private."

Luca M. Visconti, John F. Sherry, Jr., Stefania Borghini, and Laurel Anderson. "Street Art, Sweet Art? Reclaiming the 'Public' in Public Place." Journal of Consumer Research: October 2010. A preprint of this article (to be officially published online soon) can be found at http://journals.uchicago.edu/jcr).

Mary-Ann Twist | EurekAlert!
Further information:
http://www.wisc.edu

Further reports about: Consumer Research Consuming Reclaiming Sociology Urban Landscape

More articles from Studies and Analyses:

nachricht New study: How does Europe become a leading player for software and IT services?
03.04.2017 | Fraunhofer-Institut für System- und Innovationsforschung (ISI)

nachricht Reusable carbon nanotubes could be the water filter of the future, says RIT study
30.03.2017 | Rochester Institute of Technology

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Wafer-thin Magnetic Materials Developed for Future Quantum Technologies

Two-dimensional magnetic structures are regarded as a promising material for new types of data storage, since the magnetic properties of individual molecular building blocks can be investigated and modified. For the first time, researchers have now produced a wafer-thin ferrimagnet, in which molecules with different magnetic centers arrange themselves on a gold surface to form a checkerboard pattern. Scientists at the Swiss Nanoscience Institute at the University of Basel and the Paul Scherrer Institute published their findings in the journal Nature Communications.

Ferrimagnets are composed of two centers which are magnetized at different strengths and point in opposing directions. Two-dimensional, quasi-flat ferrimagnets...

Im Focus: World's thinnest hologram paves path to new 3-D world

Nano-hologram paves way for integration of 3-D holography into everyday electronics

An Australian-Chinese research team has created the world's thinnest hologram, paving the way towards the integration of 3D holography into everyday...

Im Focus: Using graphene to create quantum bits

In the race to produce a quantum computer, a number of projects are seeking a way to create quantum bits -- or qubits -- that are stable, meaning they are not much affected by changes in their environment. This normally needs highly nonlinear non-dissipative elements capable of functioning at very low temperatures.

In pursuit of this goal, researchers at EPFL's Laboratory of Photonics and Quantum Measurements LPQM (STI/SB), have investigated a nonlinear graphene-based...

Im Focus: Bacteria harness the lotus effect to protect themselves

Biofilms: Researchers find the causes of water-repelling properties

Dental plaque and the viscous brown slime in drainpipes are two familiar examples of bacterial biofilms. Removing such bacterial depositions from surfaces is...

Im Focus: Hydrogen Bonds Directly Detected for the First Time

For the first time, scientists have succeeded in studying the strength of hydrogen bonds in a single molecule using an atomic force microscope. Researchers from the University of Basel’s Swiss Nanoscience Institute network have reported the results in the journal Science Advances.

Hydrogen is the most common element in the universe and is an integral part of almost all organic compounds. Molecules and sections of macromolecules are...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Dortmund MST Conference presents Individualized Healthcare Solutions with micro and nanotechnology

22.05.2017 | Event News

Innovation 4.0: Shaping a humane fourth industrial revolution

17.05.2017 | Event News

Media accreditation opens for historic year at European Health Forum Gastein

16.05.2017 | Event News

 
Latest News

New approach to revolutionize the production of molecular hydrogen

22.05.2017 | Materials Sciences

Scientists enlist engineered protein to battle the MERS virus

22.05.2017 | Life Sciences

Experts explain origins of topographic relief on Earth, Mars and Titan

22.05.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>