People concerned with future consequences of their decisions will pay up to 16 cents more for eco-friendly plants, a new University of Florida study shows.
While 16 cents may not seem like much, researchers see any willingness to pay more to help the ornamental plants industry and the environment as good news.
Previous research has investigated the effects of perceived long-term consequences on people’s environmental behavior, including recycling or using public transportation.
So UF food and resource economics assistant professor Hayk Khachatryan wanted to understand how differences in people’s perceptions of long- and short-term consequences affect plant preferences and purchase decisions.
For the study, 159 people bought plants at experimental auctions at Texas A&M University, the University of Minnesota and the Vineland Research and Innovation Centre in Ontario, Canada. The participants were recruited through Craigslist and community newsletters.
Researchers studied differences in what’s called “consideration of future consequences” ─ the extent to which consumers consider potential outcomes of their actions ─ and how that affected their willingness to pay for edible and ornamental plants. Specifically, the study focused on their preferences for plant attributes related to sustainable production methods, container types and origin of production.
Eighty-eight of the 159 participants were deemed concerned about the consequences of their purchases. The study showed they were willing to pay up to 16 cents more for plants grown using energy-saving and sustainable production methods, sold in non-conventional containers as well as plants produced locally.
Some people recycle, exercise or diet, actions that take time to see results. Paying for long-term environmental conservation is a bit like working out or jogging, Khachatryan said.
“When you exercise, you don’t see the benefits right away,” he said.
Similarly, the benefits of pro-environmental production practices in the ornamental plants industry may not produce immediate impacts. Thus, consumers’ plant choices may depend on how much they consider future versus immediate consequences of their choices, said Khachatryan, a member of the Institute of Food and Agricultural Sciences who conducts research at the Mid-Florida Research and Education Center in Apopka.
The price increase is relatively low, but even 16 cents can help retailers offset their costs, researchers said. Some larger retailers may go through thousands of plants in a short period, and that can add up quickly, said Ben Campbell, a University of Connecticut extension economist, and study co-author.
A garden center or retailer may have a thin margin between production cost and the sales price, Campbell said. By adding 16 cents per plant ─ the amount some say they’re willing to pay for eco-friendly plants ─ the margin can increase considerably, he said. That makes garden centers and other retailers more profitable and, perhaps more sustainable.
The study is published online in the current issue of the Journal of Environmental Horticulture.
Brad Buck | newswise
A sudden drop in outdoor temperature increases the risk of respiratory infections
11.01.2017 | University of Gothenburg
Urbanization to convert 300,000 km2 of prime croplands
27.12.2016 | Mercator Research Institute on Global Commons and Climate Change (MCC) gGmbH
Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.
As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...
At TU Wien, an alternative for resource intensive formwork for the construction of concrete domes was developed. It is now used in a test dome for the Austrian Federal Railways Infrastructure (ÖBB Infrastruktur).
Concrete shells are efficient structures, but not very resource efficient. The formwork for the construction of concrete domes alone requires a high amount of...
Many pathogens use certain sugar compounds from their host to help conceal themselves against the immune system. Scientists at the University of Bonn have now, in cooperation with researchers at the University of York in the United Kingdom, analyzed the dynamics of a bacterial molecule that is involved in this process. They demonstrate that the protein grabs onto the sugar molecule with a Pac Man-like chewing motion and holds it until it can be used. Their results could help design therapeutics that could make the protein poorer at grabbing and holding and hence compromise the pathogen in the host. The study has now been published in “Biophysical Journal”.
The cells of the mouth, nose and intestinal mucosa produce large quantities of a chemical called sialic acid. Many bacteria possess a special transport system...
UMD, NOAA collaboration demonstrates suitability of in-orbit datasets for weather satellite calibration
"Traffic and weather, together on the hour!" blasts your local radio station, while your smartphone knows the weather halfway across the world. A network of...
Fiber-reinforced plastics (FRP) are frequently used in the aeronautic and automobile industry. However, the repair of workpieces made of these composite materials is often less profitable than exchanging the part. In order to increase the lifetime of FRP parts and to make them more eco-efficient, the Laser Zentrum Hannover e.V. (LZH) and the Apodius GmbH want to combine a new measuring device for fiber layer orientation with an innovative laser-based repair process.
Defects in FRP pieces may be production or operation-related. Whether or not repair is cost-effective depends on the geometry of the defective area, the tools...
10.01.2017 | Event News
09.01.2017 | Event News
05.01.2017 | Event News
16.01.2017 | Power and Electrical Engineering
16.01.2017 | Information Technology
16.01.2017 | Power and Electrical Engineering