A 2008 study found that organic apples represented 4.6% of total apple sales in the United States, up from 3.5% in 2007. In Vermont, apples have been the most important fruit crop for many years, playing an important role in the state's economy—so important, in fact, that apples were named the state's official fruit in 1999. Vermont apple growers, facing a host of challenges such as increasing production costs and intensifying competition from imported apples, are looking for ways to succeed in the emerging organic food market.
Qingbin Wang and Robert Parsons from the University of Vermont's Department of Community Development and Applied Economics and Junjie Sun from the U.S. Department of the Treasury collaborated on a research study to assess consumer valuation of "major apple attributes", especially ''locally grown'' and ''organic,'' and to examine the differences in preferences between consumers who had purchased organic food and consumers who had not. The study, published in a recent issue of HortScience, contains practical information that may help guide apple production and marketing decisions.
Of the nearly 64% of the survey respondents who said they had purchased organic food, the average household expenditure on organic food was $69.30, or 19.9% of their average monthly food expense. "This data suggests that Vermont is likely one of the leading states in organic food consumption in the country", noted the team. Data also indicated that most organic food consumers purchased their organic products from supermarkets (66.9%), farmers' markets (51.9%), natural food stores (50.2%) and food cooperatives (44%)—information that may be encouraging for small producers who are not able to sell their products through supermarkets because of quantity and other restrictions.
The research found "significant differences in preferences" between respondents who had purchased organic food and respondents who had not purchased organic food, but both groups showed a strong preference for local (Vermont) apples compared with apples from other regions. The survey results also indicated that many consumers, especially people who had purchased organic food, are willing to pay significantly more for organic apples produced locally and certified by the Northeast Organic Farming Association. "This is important information for both organic and conventional apple growers in Vermont, showing that if they market their apples as Vermont-grown, they may be able to sell them at higher prices", concluded the scientists.
The complete study and abstract are available on the ASHS HortScience electronic journal web site: http://hortsci.ashspublications.org/cgi/content/abstract/45/3/376
Founded in 1903, the American Society for Horticultural Science (ASHS) is the largest organization dedicated to advancing all facets of horticultural research, education, and application. More information at ashs.org
Michael W. Neff | EurekAlert!
WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf
First form of therapy for childhood dementia CLN2 developed
25.04.2018 | Universitätsklinikum Hamburg-Eppendorf
The more electronics steer, accelerate and brake cars, the more important it is to protect them against cyber-attacks. That is why 15 partners from industry and academia will work together over the next three years on new approaches to IT security in self-driving cars. The joint project goes by the name Security For Connected, Autonomous Cars (SecForCARs) and has funding of €7.2 million from the German Federal Ministry of Education and Research. Infineon is leading the project.
Vehicles already offer diverse communication interfaces and more and more automated functions, such as distance and lane-keeping assist systems. At the same...
A research team led by physicists at the Technical University of Munich (TUM) has developed molecular nanoswitches that can be toggled between two structurally different states using an applied voltage. They can serve as the basis for a pioneering class of devices that could replace silicon-based components with organic molecules.
The development of new electronic technologies drives the incessant reduction of functional component sizes. In the context of an international collaborative...
At the LASYS 2018, from June 5th to 7th, the Laser Zentrum Hannover e.V. (LZH) will be showcasing processes for the laser material processing of tomorrow in hall 4 at stand 4E75. With blown bomb shells the LZH will present first results of a research project on civil security.
At this year's LASYS, the LZH will exhibit light-based processes such as cutting, welding, ablation and structuring as well as additive manufacturing for...
There are videos on the internet that can make one marvel at technology. For example, a smartphone is casually bent around the arm or a thin-film display is rolled in all directions and with almost every diameter. From the user's point of view, this looks fantastic. From a professional point of view, however, the question arises: Is that already possible?
At Display Week 2018, scientists from the Fraunhofer Institute for Applied Polymer Research IAP will be demonstrating today’s technological possibilities and...
So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics
Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...
25.05.2018 | Event News
02.05.2018 | Event News
13.04.2018 | Event News
25.05.2018 | Event News
25.05.2018 | Machine Engineering
25.05.2018 | Life Sciences