Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Consumers willing to pay more for locally grown apples

21.09.2010
Vermont study finds 'significant niche market' for local, organic apples

A 2008 study found that organic apples represented 4.6% of total apple sales in the United States, up from 3.5% in 2007. In Vermont, apples have been the most important fruit crop for many years, playing an important role in the state's economy—so important, in fact, that apples were named the state's official fruit in 1999. Vermont apple growers, facing a host of challenges such as increasing production costs and intensifying competition from imported apples, are looking for ways to succeed in the emerging organic food market.

Qingbin Wang and Robert Parsons from the University of Vermont's Department of Community Development and Applied Economics and Junjie Sun from the U.S. Department of the Treasury collaborated on a research study to assess consumer valuation of "major apple attributes", especially ''locally grown'' and ''organic,'' and to examine the differences in preferences between consumers who had purchased organic food and consumers who had not. The study, published in a recent issue of HortScience, contains practical information that may help guide apple production and marketing decisions.

Of the nearly 64% of the survey respondents who said they had purchased organic food, the average household expenditure on organic food was $69.30, or 19.9% of their average monthly food expense. "This data suggests that Vermont is likely one of the leading states in organic food consumption in the country", noted the team. Data also indicated that most organic food consumers purchased their organic products from supermarkets (66.9%), farmers' markets (51.9%), natural food stores (50.2%) and food cooperatives (44%)—information that may be encouraging for small producers who are not able to sell their products through supermarkets because of quantity and other restrictions.

The research found "significant differences in preferences" between respondents who had purchased organic food and respondents who had not purchased organic food, but both groups showed a strong preference for local (Vermont) apples compared with apples from other regions. The survey results also indicated that many consumers, especially people who had purchased organic food, are willing to pay significantly more for organic apples produced locally and certified by the Northeast Organic Farming Association. "This is important information for both organic and conventional apple growers in Vermont, showing that if they market their apples as Vermont-grown, they may be able to sell them at higher prices", concluded the scientists.

The complete study and abstract are available on the ASHS HortScience electronic journal web site: http://hortsci.ashspublications.org/cgi/content/abstract/45/3/376

Founded in 1903, the American Society for Horticultural Science (ASHS) is the largest organization dedicated to advancing all facets of horticultural research, education, and application. More information at ashs.org

Michael W. Neff | EurekAlert!
Further information:
http://www.ashs.org

Further reports about: ASHS Consumers HortScience Horticultural Science organic food

More articles from Studies and Analyses:

nachricht Rutgers-led innovation could spur faster, cheaper, nano-based manufacturing
14.02.2018 | Rutgers University

nachricht New study from the University of Halle: How climate change alters plant growth
12.01.2018 | Martin-Luther-Universität Halle-Wittenberg

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Demonstration of a single molecule piezoelectric effect

Breakthrough provides a new concept of the design of molecular motors, sensors and electricity generators at nanoscale

Researchers from the Institute of Organic Chemistry and Biochemistry of the CAS (IOCB Prague), Institute of Physics of the CAS (IP CAS) and Palacký University...

Im Focus: Hybrid optics bring color imaging using ultrathin metalenses into focus

For photographers and scientists, lenses are lifesavers. They reflect and refract light, making possible the imaging systems that drive discovery through the microscope and preserve history through cameras.

But today's glass-based lenses are bulky and resist miniaturization. Next-generation technologies, such as ultrathin cameras or tiny microscopes, require...

Im Focus: Stem cell divisions in the adult brain seen for the first time

Scientists from the University of Zurich have succeeded for the first time in tracking individual stem cells and their neuronal progeny over months within the intact adult brain. This study sheds light on how new neurons are produced throughout life.

The generation of new nerve cells was once thought to taper off at the end of embryonic development. However, recent research has shown that the adult brain...

Im Focus: Interference as a new method for cooling quantum devices

Theoretical physicists propose to use negative interference to control heat flow in quantum devices. Study published in Physical Review Letters

Quantum computer parts are sensitive and need to be cooled to very low temperatures. Their tiny size makes them particularly susceptible to a temperature...

Im Focus: Autonomous 3D scanner supports individual manufacturing processes

Let’s say the armrest is broken in your vintage car. As things stand, you would need a lot of luck and persistence to find the right spare part. But in the world of Industrie 4.0 and production with batch sizes of one, you can simply scan the armrest and print it out. This is made possible by the first ever 3D scanner capable of working autonomously and in real time. The autonomous scanning system will be on display at the Hannover Messe Preview on February 6 and at the Hannover Messe proper from April 23 to 27, 2018 (Hall 6, Booth A30).

Part of the charm of vintage cars is that they stopped making them long ago, so it is special when you do see one out on the roads. If something breaks or...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

2nd International Conference on High Temperature Shape Memory Alloys (HTSMAs)

15.02.2018 | Event News

Aachen DC Grid Summit 2018

13.02.2018 | Event News

How Global Climate Policy Can Learn from the Energy Transition

12.02.2018 | Event News

 
Latest News

Fingerprints of quantum entanglement

16.02.2018 | Information Technology

'Living bandages': NUST MISIS scientists develop biocompatible anti-burn nanofibers

16.02.2018 | Health and Medicine

Hubble sees Neptune's mysterious shrinking storm

16.02.2018 | Physics and Astronomy

VideoLinks
Science & Research
Overview of more VideoLinks >>>