Overall whole grain products were seen more positively than refined cereal products in terms of healthiness, naturalness, being nutritionally balanced, filling and offering slow energy release. However, these effects were more pronounced for consumers from Finland but less so for consumers from the UK and Italy.
A second study investigated the impact of health claims on perceptions of healthiness and likelihood of buying cereal products. While consumers generally rated those products with health claims as healthier, this effect was much less pronounced for consumers in Italy. Likewise the health claims had a positive impact on likelihood of buying in Finland, Germany and the UK but a negative impact in Italy.
The results may stimulate food producers to launch whole grain based products and point to the usefulness of health claims. However, claims might need to be targeted differently in different European countries.
The EU Integrated Project HEALTHGRAIN: The HEALTHGRAIN project has substantially strengthened the scientific basis for a new generation of cereal based products with enhanced health benefits. The project also has formed a network of research organizations, industries and organizations communicating to consumers that will continue as the HEALTHGRAIN Forum. It has been coordinated by Academy Professor Kaisa Poutanen from VTT Technical Research Centre of Finland. Results of the project will be presented in the HEALTHGRAIN Conference on May 5-7 in Lund, Sweden: www.healthgrain.org
Food, Consumer Behaviour and Health Research Centre, University of Surrey: The Food, Consumer Behaviour and Health Research Centre at the University of Surrey brings together researchers from psychology, nutrition, food safety and management in order to address issues concerned with food and consumer behaviour.
Arvola, A., Lahteenmaki, L., Dean, M., Vassallo, M., Winkelmann, M., Claupein, E., Saba, A., & Shepherd, R. (2007). Consumers' beliefs about whole and refined grain products in UK, Italy and Finland. Journal of Cereal Science, 46, 197-206.
Dean, M., Shepherd, R., Arvola, A., Vassallo, M., Winkelmann, M., Claupein, E., Lahteenmaki, L., Raats, M. M., & Saba, A. (2007). Consumer perceptions and expectations for healthy cereal products. Journal of Cereal Science, 46, 188-196.
Saba, A., Vassallo, M., Shepherd, R., Lampila, P., Arvola, A., Dean, M., Winkelmann, M., Claupein, E., & Lahteenmaki, L. (2010). Country-wise differences in perception of health-related messages in cereal-based food products. Food Quality and Preference, 21, 385-393.
Vassallo, M., Saba, A., Arvola, A., Dean, M., Messina, F., Winkelmann, M., Claupein, E., Lahteenmaki, L., & Shepherd, R. (2009). Willingness to use functional breads: Applying the Health Belief Model across four European countries. Appetite, 52, 452-460.
Further information:Prof. Richard Shepherd
Richard Shepherd | EurekAlert!
New study: How does Europe become a leading player for software and IT services?
03.04.2017 | Fraunhofer-Institut für System- und Innovationsforschung (ISI)
Reusable carbon nanotubes could be the water filter of the future, says RIT study
30.03.2017 | Rochester Institute of Technology
More and more automobile companies are focusing on body parts made of carbon fiber reinforced plastics (CFRP). However, manufacturing and repair costs must be further reduced in order to make CFRP more economical in use. Together with the Volkswagen AG and five other partners in the project HolQueSt 3D, the Laser Zentrum Hannover e.V. (LZH) has developed laser processes for the automatic trimming, drilling and repair of three-dimensional components.
Automated manufacturing processes are the basis for ultimately establishing the series production of CFRP components. In the project HolQueSt 3D, the LZH has...
Reflecting the structure of composites found in nature and the ancient world, researchers at the University of Illinois at Urbana-Champaign have synthesized thin carbon nanotube (CNT) textiles that exhibit both high electrical conductivity and a level of toughness that is about fifty times higher than copper films, currently used in electronics.
"The structural robustness of thin metal films has significant importance for the reliable operation of smart skin and flexible electronics including...
The nearby, giant radio galaxy M87 hosts a supermassive black hole (BH) and is well-known for its bright jet dominating the spectrum over ten orders of magnitude in frequency. Due to its proximity, jet prominence, and the large black hole mass, M87 is the best laboratory for investigating the formation, acceleration, and collimation of relativistic jets. A research team led by Silke Britzen from the Max Planck Institute for Radio Astronomy in Bonn, Germany, has found strong indication for turbulent processes connecting the accretion disk and the jet of that galaxy providing insights into the longstanding problem of the origin of astrophysical jets.
Supermassive black holes form some of the most enigmatic phenomena in astrophysics. Their enormous energy output is supposed to be generated by the...
The probability to find a certain number of photons inside a laser pulse usually corresponds to a classical distribution of independent events, the so-called...
Microprocessors based on atomically thin materials hold the promise of the evolution of traditional processors as well as new applications in the field of flexible electronics. Now, a TU Wien research team led by Thomas Müller has made a breakthrough in this field as part of an ongoing research project.
Two-dimensional materials, or 2D materials for short, are extremely versatile, although – or often more precisely because – they are made up of just one or a...
20.04.2017 | Event News
18.04.2017 | Event News
03.04.2017 | Event News
26.04.2017 | Materials Sciences
26.04.2017 | Agricultural and Forestry Science
26.04.2017 | Physics and Astronomy