Marketing professors Anastasiya Pocheptsova and Rosellina Ferraro, with graduate student, Ajay T. Abraham, conducted a series of experiments on test groups of cellphone users. The findings appear in their working paper, The Effect of Mobile Phone Use on Prosocial Behavior.
Prosocial behavior, as defined in the study, is action intended to benefit another person or society as a whole.
The researchers found that after a short period of cellphone use the subjects were less inclined to volunteer for a community service activity when asked, compared to the control-group counterparts. The cell phone users were also less persistent in solving word problems - even though they knew their answers would translate to a monetary donation to charity.
The decreased focus on others held true even when participants were merely asked to draw a picture of their cellphones and think about how they used them.
The study involved separate sets of college student subjects - both men and women and generally in their early 20s. "We would expect a similar pattern of effects with people from other age groups," said Ferraro. "Given the increasing pervasiveness of cellphones, it does have the potential to have broad social implications."
The authors cited previous research in explaining a root cause of their findings: "The cellphone directly evokes feelings of connectivity to others, thereby fulfilling the basic human need to belong." This results in reducing one's desire to connect with others or to engage in empathic and prosocial behavior.
The study also distinguished its subjects from users of other social media -- Facebook users -- in one of the tests. The authors found that participants felt more connected to others because of their cellphones than because of their Facebook accounts, suggesting that this difference in connectedness was the underlying driver of the observed phenomenon.
Related investigation involves the authors studying the effects of using other types of technology on prosocial behavior.
For more information, contact Ferraro at 301-405-9664 or email@example.com.Media Contact
Neil Tickner | EurekAlert!
Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT
Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont
Physicists of the University of Würzburg have made an astonishing discovery in a specific type of topological insulators. The effect is due to the structure of the materials used. The researchers have now published their work in the journal Science.
Topological insulators are currently the hot topic in physics according to the newspaper Neue Zürcher Zeitung. Only a few weeks ago, their importance was...
In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.
Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...
Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...
A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.
Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...
In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.
“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...
16.11.2016 | Event News
01.11.2016 | Event News
14.10.2016 | Event News
09.12.2016 | Life Sciences
09.12.2016 | Ecology, The Environment and Conservation
09.12.2016 | Health and Medicine