Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Associating your car with your identity can lead to aggressive driving

18.10.2011
A new study by a Temple University Fox School of Business professor finds those who view their car as an extension of themselves have stronger aggressive driving tendencies.

The study, “Aggressive Driving: A Consumption Experience,” is thought to be the first to comprehensively examine how personality, attitude and values contribute to aggressive driving behaviors.

Driving is one of the most common consumptive behaviors, and aggressive driving causes a third of all accidents that involve personal injuries and two thirds of all fatal accidents in the United States.

“It explains much of the phenomenon we knew existed,” said Ayalla Ruvio, lead author and an assistant professor of marketing. For instance, “we know men tend to be more aggressive drivers and we know men tend to see their cars as an extension of themselves more than women.”

Ruvio’s article, published online in the Journal of Psychology & Marketing, takes a consumer behavior perspective of this phenomenon and features two studies conducted in Israel. One took a holistic look at the influence of personality, attitudes and values gathered from 134 surveys of men and women with an average age of 23.5. The second study, of 298 people, built from the first and added the factors of risk attraction, impulsivity, driving as a hedonistic activity and perceptions about time pressures.

The studies found:

People who perceive their car as a reflection of their self-identity are more likely to behave aggressively on the road and break the law.

People with compulsive tendencies are more likely to drive aggressively with disregard for potential consequences.

Increased materialism, or the importance of one’s possessions, is linked to increased aggressive driving tendencies.

Young people who are in the early stages of forming their self-identity might feel the need to show off their car and driving skills more than others. They may also be overconfident and underestimate the risks involved in reckless driving.

Those who admit to aggressive driving also admit to engaging in more incidents of breaking the law.

A sense of being under time and pressure leads to more aggressive driving.
The study findings “suggest that the perception of the car as an extension of the self leads to more aggressive behavior on the road rather than increased driving cautiousness,” the authors wrote, adding that “individuals may view cars and the road space they occupy as their territory and will seek to maintain control over it and defend it as necessary.”

Ruvio said the implications of this study can be seen in numerous cultural contexts because of the strong link between cars and identity. She points to the “soccer-mom” stigma of minivans, the Thelma and Louise personas, and songs such as Shania Twain’s “You Don’t Impress Me Much,” with its line, “I can’t believe you kiss your car goodnight.”

The full article is available at http://onlinelibrary.wiley.com/doi/10.1002/mar.20429/full

Brandon Lausch | EurekAlert!
Further information:
http://www.temple.edu

More articles from Studies and Analyses:

nachricht Smart Data Transformation – Surfing the Big Wave
02.12.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT

nachricht Climate change could outpace EPA Lake Champlain protections
18.11.2016 | University of Vermont

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

Im Focus: MADMAX: Max Planck Institute for Physics takes up axion research

The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.

The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...

Im Focus: Molecules change shape when wet

Broadband rotational spectroscopy unravels structural reshaping of isolated molecules in the gas phase to accommodate water

In two recent publications in the Journal of Chemical Physics and in the Journal of Physical Chemistry Letters, researchers around Melanie Schnell from the Max...

Im Focus: Fraunhofer ISE Develops Highly Compact, High Frequency DC/DC Converter for Aviation

The efficiency of power electronic systems is not solely dependent on electrical efficiency but also on weight, for example, in mobile systems. When the weight of relevant components and devices in airplanes, for instance, is reduced, fuel savings can be achieved and correspondingly greenhouse gas emissions decreased. New materials and components based on gallium nitride (GaN) can help to reduce weight and increase the efficiency. With these new materials, power electronic switches can be operated at higher switching frequency, resulting in higher power density and lower material costs.

Researchers at the Fraunhofer Institute for Solar Energy Systems ISE together with partners have investigated how these materials can be used to make power...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

UTSA study describes new minimally invasive device to treat cancer and other illnesses

02.12.2016 | Medical Engineering

Plasma-zapping process could yield trans fat-free soybean oil product

02.12.2016 | Agricultural and Forestry Science

What do Netflix, Google and planetary systems have in common?

02.12.2016 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>