Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Asian Consumers’ Attitudes Toward Promotion Preferences and Purchase Satisfaction

15.09.2008
Literatures on sales promotion mainly concentrates on the US market and non-export products; with focus on the providers, not the customers.

A study at Universiti Malaysia Sarawak looks into the relationship between various sales promotion techniques and customers purchase satisfaction to come up with an Asian perspective of sales promotions.

Researcher: Ernest Cyril de Run (Associate Professor, PhD)

Sales promotion is a growing issue for academics and practitioners. With globalisation, such tactics are used in different countries; yet there is an obvious lack of studies on the impact of national and local culture, as well as religion, on sales promotion activities.

Available literatures mainly concentrates on the US market and non-export products, with focus on the providers, i.e. how a marketing manager can get the most out of sales promotions and not how the consumers perceived such activities.

This study takes a look at the Asian consumer viewpoint of sales promotion techniques, with an emphasis of how their national and local culture, as well as religion, impact on sales promotion activities. The study focuses on respondents within the age of 25 to 45 from Malaysia, Indonesia, Singapore, Brunei, and Thailand to come up with an Asian perspective of sales promotions.

The primary objective is to investigate the relationship between various sales promotion techniques and customers purchase satisfaction. Further analysis will look into establishing the link between a customer’s national and cultural value and choice of sales promotion techniques; and whether differences in product type, age, occupation and religious affiliation/strength have an impact in the choice of sales promotion techniques.

Resni Mona | ResearchSEA
Further information:
http://www.unimas.my
http://www.researchsea.com

More articles from Studies and Analyses:

nachricht Multi-year study finds 'hotspots' of ammonia over world's major agricultural areas
17.03.2017 | University of Maryland

nachricht Diabetes Drug May Improve Bone Fat-induced Defects of Fracture Healing
17.03.2017 | Deutsches Institut für Ernährungsforschung Potsdam-Rehbrücke

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Giant Magnetic Fields in the Universe

Astronomers from Bonn and Tautenburg in Thuringia (Germany) used the 100-m radio telescope at Effelsberg to observe several galaxy clusters. At the edges of these large accumulations of dark matter, stellar systems (galaxies), hot gas, and charged particles, they found magnetic fields that are exceptionally ordered over distances of many million light years. This makes them the most extended magnetic fields in the universe known so far.

The results will be published on March 22 in the journal „Astronomy & Astrophysics“.

Galaxy clusters are the largest gravitationally bound structures in the universe. With a typical extent of about 10 million light years, i.e. 100 times the...

Im Focus: Tracing down linear ubiquitination

Researchers at the Goethe University Frankfurt, together with partners from the University of Tübingen in Germany and Queen Mary University as well as Francis Crick Institute from London (UK) have developed a novel technology to decipher the secret ubiquitin code.

Ubiquitin is a small protein that can be linked to other cellular proteins, thereby controlling and modulating their functions. The attachment occurs in many...

Im Focus: Perovskite edges can be tuned for optoelectronic performance

Layered 2D material improves efficiency for solar cells and LEDs

In the eternal search for next generation high-efficiency solar cells and LEDs, scientists at Los Alamos National Laboratory and their partners are creating...

Im Focus: Polymer-coated silicon nanosheets as alternative to graphene: A perfect team for nanoelectronics

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are less stable. Now researchers at the Technical University of Munich (TUM) have, for the first time ever, produced a composite material combining silicon nanosheets and a polymer that is both UV-resistant and easy to process. This brings the scientists a significant step closer to industrial applications like flexible displays and photosensors.

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are...

Im Focus: Researchers Imitate Molecular Crowding in Cells

Enzymes behave differently in a test tube compared with the molecular scrum of a living cell. Chemists from the University of Basel have now been able to simulate these confined natural conditions in artificial vesicles for the first time. As reported in the academic journal Small, the results are offering better insight into the development of nanoreactors and artificial organelles.

Enzymes behave differently in a test tube compared with the molecular scrum of a living cell. Chemists from the University of Basel have now been able to...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

International Land Use Symposium ILUS 2017: Call for Abstracts and Registration open

20.03.2017 | Event News

CONNECT 2017: International congress on connective tissue

14.03.2017 | Event News

ICTM Conference: Turbine Construction between Big Data and Additive Manufacturing

07.03.2017 | Event News

 
Latest News

When Air is in Short Supply - Shedding light on plant stress reactions when oxygen runs short

23.03.2017 | Life Sciences

Researchers use light to remotely control curvature of plastics

23.03.2017 | Power and Electrical Engineering

Sea ice extent sinks to record lows at both poles

23.03.2017 | Earth Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>