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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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Food Tech Innovation Portal goes online

Platform for open innovation and networking improves competitiveness of SMEs in food sector
After 4 years of hard development work and compilation of a wide range of data, the Food Tech Innovation Portal ( will be... 26.04.2013 | nachricht Read more

Instagram – more than self-portraits and pictures of food

The photo-sharing application Instagram is used by millions of people around the world daily.
In the media, the social media phenomenon is sometimes dismissed as trivial pastime. However, according to a fresh study at the University of Gothenburg,... 23.04.2013 | nachricht Read more

With Fraunhofer IDMT’s spatial acoustics simulation, any room can be turned into a concert hall

Whether it’s in movie theaters or at home, at concerts or at conferences, in clubs or in planetariums – the trend towards 3D audio systems and applications is definitely gaining momentum.
Being among the world’s leading research institutes in the field of spatial acoustics, Fraunhofer IDMT has now added a new feature to its “SpatialSound Wave“... 04.04.2013 | nachricht Read more

Buying ad time just got easier

Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.
Now, a Michigan State University business scholar and colleagues have developed the most accurate model yet for targeting those fast-moving minnows. The... 20.02.2013 | nachricht Read more

Are billboards driving us to distraction?

There's a billboard up ahead, a roadside sign full of language and imagery. Next stop: the emotionally distracted zone.
One University of Alberta researcher has discovered that language used on billboards can provoke an emotional response that affects our driving abilities. And... 15.02.2013 | nachricht Read more

Older people find it easier to read a text from a tablet PC than a printed book

Joint study conducted by the universities of Mainz, Göttingen, and Marburg reveals disparity between subjective perception and measures of reading speed / brain activity
Reading electronic books is no more effortful for the brain than reading traditional paper books. To the contrary: Older people actually benefit from reading... 15.02.2013 | nachricht Read more

Using Twitter to Predict the Influence of Lifestyle on Health

Researchers at the University of Rochester showed last year how Twitter can be used to predict how likely it is for a Twitter user to become sick. They have now used Twitter to model how other factors – social status, exposure to pollution, interpersonal interaction and others – influence health.
"If you want to know, down to the individual level, how many people are sick in a population, you would have to survey the population, which is costly and... 11.02.2013 | nachricht Read more

Disease outbreaks trackable with Twitter, study says

This flu season you’ve probably seen a number of friends on social media talking about symptoms.
New research from Brigham Young University says such posts on Twitter could actually be helpful to health officials looking for a head start on outbreaks.

The... 23.01.2013 | nachricht Read more

From bullying to relationships: Mapping our online communications

When we typically think of kids who are the victims of school bullying, what comes to mind are isolated youth who do not fit in. A new study, however, shows that when that harassment occurs online, the victims tend to be in mainstream social groups at the school – and they are often friends or former friends, not strangers.
The research is part of a burgeoning field of study into the effects of social media on everyday relationships and behavior. Personality and social... 21.01.2013 | nachricht Read more

Agricultural, health education goes global via cellphone animations

They’re watching them in Benin, Brazil, Burkina Faso, Ethiopia, India and Niger. They’re learning how to stop the spread of dengue, malaria, tuberculosis, cholera and food-related illness. They’re learning how to protect their crops from insect damage or post-harvest losses. And they’re coming up with new ideas for similar lessons to share with their neighbors or others around the world.
Many people in developing countries have cellphones that allow them to watch videos and play interactive games. Now agricultural researchers and health... 11.12.2012 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Locomotion control with photopigments

Researchers from Göttingen University discover additional function of opsins

Animal photoreceptors capture light with photopigments. Researchers from the University of Göttingen have now discovered that these photopigments fulfill an...

Im Focus: Surveying the Arctic: Tracking down carbon particles

Researchers embark on aerial campaign over Northeast Greenland

On 15 March, the AWI research aeroplane Polar 5 will depart for Greenland. Concentrating on the furthest northeast region of the island, an international team...

Im Focus: Unique Insights into the Antarctic Ice Shelf System

Data collected on ocean-ice interactions in the little-researched regions of the far south

The world’s second-largest ice shelf was the destination for a Polarstern expedition that ended in Punta Arenas, Chile on 14th March 2018. Oceanographers from...

Im Focus: ILA 2018: Laser alternative to hexavalent chromium coating

At the 2018 ILA Berlin Air Show from April 25–29, the Fraunhofer Institute for Laser Technology ILT is showcasing extreme high-speed Laser Material Deposition (EHLA): A video documents how for metal components that are highly loaded, EHLA has already proved itself as an alternative to hard chrome plating, which is now allowed only under special conditions.

When the EU restricted the use of hexavalent chromium compounds to special applications requiring authorization, the move prompted a rethink in the surface...

Im Focus: Radar for navigation support from autonomous flying drones

At the ILA Berlin, hall 4, booth 202, Fraunhofer FHR will present two radar sensors for navigation support of drones. The sensors are valuable components in the implementation of autonomous flying drones: they function as obstacle detectors to prevent collisions. Radar sensors also operate reliably in restricted visibility, e.g. in foggy or dusty conditions. Due to their ability to measure distances with high precision, the radar sensors can also be used as altimeters when other sources of information such as barometers or GPS are not available or cannot operate optimally.

Drones play an increasingly important role in the area of logistics and services. Well-known logistic companies place great hope in these compact, aerial...

All Focus news of the innovation-report >>>



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