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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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O.R. study faults reliance on click-through rates to assess banner ads

Viewing of internet ads does lead to future sales Contrary to popular e-wisdom, measuring Internet banner ads only by the number of times that viewers click through is faulty, according to a paper presented today at a conference of the Institute for Operations Research and the Management Sciences (INFORMS®). The paper contends that the more often consumers see online banner ads, the more likely they are to make a purchase, even if they don’t click through immediately to the 01.07.2002 | nachricht Read more

Coming to a cinema near you - courtesy of ESA

We`ve got digital television. Next comes digital cinema. Thanks to ESA, cinema-goers in five European countries will be able to get an early taste of the new technology later this summer. As part of an ESA-funded project, ten cinemas in Austria, Germany, Italy, Spain and the UK will be screening movies transmitted and played digitally rather than by the conventional analogue method. The advantage to the cinema-goer should be no blemishes on the moving image and greater and consistent clarity 25.06.2002 | nachricht Read more

Cell phone use in cars causes tunnel vision

’Cell-free zones’ recommended Preliminary results of a University of Rhode Island analysis of the eye-movements of automobile drivers using cell phones found that the drivers have a reduced field of view – tunnel vision. Further studies may have significant implications on the use of cell phones in automobiles. URI industrial engineering Professor Manbir Sodhi and psychology Professor Jerry Cohen used a head-mounted, eye-tracking device on volunteer drivers and con 10.06.2002 | nachricht Read more

Telling Science Stories

Biomed Central launches a multimedia resource of the most significant scientists of the 20th century BioMed Central is pleased to announce the launch of Science Archive, a new multimedia resource consisting of extensive autobiographical video recordings with some of the most important scientists of the last century. The service is launching with the audiovisual autobiographies of two giants of modern biology, Sydney Brenner and John Maynard Smith with other scientists to be added l 08.05.2002 | nachricht Read more

New mobile phone functions fit into a smaller space than before

Even a conventional mobile phone user demands more functions and better performance of his mobile phone in the smallest possible space. The mobile phone should also be easy to use, reliable and inexpensive. In order to meet these demands, more data and functions than before must be packed into the circuit boards of mobile phones in the future. The researchers at the Helsinki University of Technology have met this challenge by developing a new type of production method for electronics, a so-c 05.04.2002 | nachricht Read more

Location-based services for teenagers

Mobile phones can do more than communicate voice and data. The ability to determine the physical location of a mobile phone enables a broad range of mobile services to be offered, including location tracking of users, customised local service information and navigation. A recent EURESCOM study explored the communication needs of teenagers, how they could be met by location-based services, and which location technology is best suited. In the EURESCOM study WOMBAT (Where are the Other Mobile B 22.01.2002 | nachricht Read more

Towards highly integrated telecommunication function

Philips and DIMES found the Philips Associated Centre (PACD) at DIMES Towards highly integrated telecommunication function Philips has chosen TU Delft`s Institute for Micro-electronics en Submicron-technology (DIMES) to host a large research programme. The goal of this Philips Associated Centre at Dimes (PACD) is research on the integration of complete telecommunication systems into silicon technology, leading to drastic miniaturisation and reduced production costs. The six year 07.01.2002 | nachricht Read more

SYMANTEC PROVIDES COMPREHENSIVE PROTECTION AGAINST W32.NIMDA.A@MM

New Analysis of Computer Worm Indicates Additional Destructive Payload Symantec Corp. (Nasdaq: SYMC), a world leader in Internet security, today announced that new analysis of W32.Nimda.A@mm reveals that the worm contains an additional destructive payload that will not only require detection, but removal. The new analysis indicates that the worm is a file infector, overwriting .exe files. W32.Nimda.A@mm is a mass-mailing worm that utilizes multiple methods to spread itself. The worm 19.09.2001 | nachricht Read more

New Lab Evaluates User Response to Potential Products

Ever find using a product incredibly difficult and frustrating? Lack of product interface design-some have called it the "science of simplicity"--is usually the reason why companies that neglect this may find the consumer marketplace less than receptive-and customers less than satisfied. With this in mind, Siemens has inaugurated its third worldwide User Interface Design Lab. Located at Siemens Corporate Research (SCR) in Princeton, NJ, the lab has responsibility in the U.S. for evaluating user inte 27.06.2001 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: A “cosmic snake” reveals the structure of remote galaxies

The formation of stars in distant galaxies is still largely unexplored. For the first time, astron-omers at the University of Geneva have now been able to closely observe a star system six billion light-years away. In doing so, they are confirming earlier simulations made by the University of Zurich. One special effect is made possible by the multiple reflections of images that run through the cosmos like a snake.

Today, astronomers have a pretty accurate idea of how stars were formed in the recent cosmic past. But do these laws also apply to older galaxies? For around a...

Im Focus: Visual intelligence is not the same as IQ

Just because someone is smart and well-motivated doesn't mean he or she can learn the visual skills needed to excel at tasks like matching fingerprints, interpreting medical X-rays, keeping track of aircraft on radar displays or forensic face matching.

That is the implication of a new study which shows for the first time that there is a broad range of differences in people's visual ability and that these...

Im Focus: Novel Nano-CT device creates high-resolution 3D-X-rays of tiny velvet worm legs

Computer Tomography (CT) is a standard procedure in hospitals, but so far, the technology has not been suitable for imaging extremely small objects. In PNAS, a team from the Technical University of Munich (TUM) describes a Nano-CT device that creates three-dimensional x-ray images at resolutions up to 100 nanometers. The first test application: Together with colleagues from the University of Kassel and Helmholtz-Zentrum Geesthacht the researchers analyzed the locomotory system of a velvet worm.

During a CT analysis, the object under investigation is x-rayed and a detector measures the respective amount of radiation absorbed from various angles....

Im Focus: Researchers Develop Data Bus for Quantum Computer

The quantum world is fragile; error correction codes are needed to protect the information stored in a quantum object from the deteriorating effects of noise. Quantum physicists in Innsbruck have developed a protocol to pass quantum information between differently encoded building blocks of a future quantum computer, such as processors and memories. Scientists may use this protocol in the future to build a data bus for quantum computers. The researchers have published their work in the journal Nature Communications.

Future quantum computers will be able to solve problems where conventional computers fail today. We are still far away from any large-scale implementation,...

Im Focus: Wrinkles give heat a jolt in pillared graphene

Rice University researchers test 3-D carbon nanostructures' thermal transport abilities

Pillared graphene would transfer heat better if the theoretical material had a few asymmetric junctions that caused wrinkles, according to Rice University...

All Focus news of the innovation-report >>>

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