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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

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Ray of hope for magazines in digital era

Targeted audiences and websites can help magazines weather the onslaught of online competition
There is a ray of hope for magazines that do it right.

While print media continue to suffer at the hands of their online counterparts, new research from the... 16.01.2014 | nachricht Read more

Peer-review science is taking off on Twitter, but who is tweeting what and why?

The most tweeted peer-reviewed articles published between 2010 and 2012, and the trends associated with their social media success, have been identified by Stefanie Haustein at the University of Montreal's School of Library and Information Science.
She and her colleagues from the US, UK and Germany took 1.4 million articles held in the PubMed and Web of Science databases and determined how many times they... 09.12.2013 | nachricht Read more

UMass Amherst researcher quantifies the effectiveness of video ads

Perhaps the largest-ever scientific study of the effectiveness of video ads addresses a key question for advertisers who want to capitalize on online video, the 'killer app' of the future: How effective are video ads?
Online video is a "killer application" of the Internet, predicted to soon make up 86 percent of consumer traffic on the web, says computer science researcher... 24.10.2013 | nachricht Read more

What makes telenovelas so popular?

A particular type of consumer enjoys stories with plots, characters, and imagery that allow them to get lost in the narrative, according to a new study in the Journal of Consumer Research.
"Stories have the power to change people's behavior," write authors Tom van Laer (ESCP Europe Business School), Ko de Ruyter (Maastricht University), Luca M.... 16.10.2013 | nachricht Read more

A step up in wavelength

A device that can manipulate radiofrequency signals could soon reduce the size of short-distance communication systems
Millimeter waves are a type of radiofrequency electromagnetic radiation with wavelengths between 0.1 and 10 millimeters long. Because they are susceptible to... 26.09.2013 | nachricht Read more

The european project "digital.me" opens its code

A new paradigm for social media
The EU’s “digital.me” project brings Fraunhofer IAO together with seven research and industry partners to develop a system for user-controlled social networks... 24.09.2013 | nachricht Read more

Social status and power of action of speakers determine the way their statements are perceived

Neurolinguists measure brain reaction to statements made by prominent speakers / Results published in PLOS ONE
The actual standing of speakers within a society's power structure determines how their statements are perceived. This is the conclusion reached in a joint... 05.08.2013 | nachricht Read more

Infectious Disease Research Gets a Boost from Websites, Blogs, and Social Media

While public health officials around the world are on alert about the pandemic potential of new disease threats, a team that includes Penn State University biologist Marcel Salathé is developing innovative new systems and techniques to track the spread of infectious diseases, with the help of news websites, blogs, and social media.
Salathé will publish an article in the 1 July 2013 issue of th New England Journal of Medicine, with colleagues from the Harvard Medical School, describing the... 02.07.2013 | nachricht Read more

'Temporal cloaking' could bring more secure optical communications

Researchers have demonstrated a method for "temporal cloaking" of optical communications, representing a potential tool to thwart would-be eavesdroppers and improve security for telecommunications.
"More work has to be done before this approach finds practical application, but it does use technology that could integrate smoothly into the existing... 06.06.2013 | nachricht Read more

The nocebo effect: Media reports may trigger symptoms of a disease

Expectation of negative effects can increase likelihood of experiencing symptoms / Media needs to be more responsible when warning about health risks
Media reports about substances that are supposedly hazardous to health may cause suggestible people to develop symptoms of a disease even though there is no... 06.05.2013 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Spider silk key to new bone-fixing composite

University of Connecticut researchers have created a biodegradable composite made of silk fibers that can be used to repair broken load-bearing bones without the complications sometimes presented by other materials.

Repairing major load-bearing bones such as those in the leg can be a long and uncomfortable process.

Im Focus: Writing and deleting magnets with lasers

Study published in the journal ACS Applied Materials & Interfaces is the outcome of an international effort that included teams from Dresden and Berlin in Germany, and the US.

Scientists at the Helmholtz-Zentrum Dresden-Rossendorf (HZDR) together with colleagues from the Helmholtz-Zentrum Berlin (HZB) and the University of Virginia...

Im Focus: Gamma-ray flashes from plasma filaments

Novel highly efficient and brilliant gamma-ray source: Based on model calculations, physicists of the Max PIanck Institute for Nuclear Physics in Heidelberg propose a novel method for an efficient high-brilliance gamma-ray source. A giant collimated gamma-ray pulse is generated from the interaction of a dense ultra-relativistic electron beam with a thin solid conductor. Energetic gamma-rays are copiously produced as the electron beam splits into filaments while propagating across the conductor. The resulting gamma-ray energy and flux enable novel experiments in nuclear and fundamental physics.

The typical wavelength of light interacting with an object of the microcosm scales with the size of this object. For atoms, this ranges from visible light to...

Im Focus: Basel researchers succeed in cultivating cartilage from stem cells

Stable joint cartilage can be produced from adult stem cells originating from bone marrow. This is made possible by inducing specific molecular processes occurring during embryonic cartilage formation, as researchers from the University and University Hospital of Basel report in the scientific journal PNAS.

Certain mesenchymal stem/stromal cells from the bone marrow of adults are considered extremely promising for skeletal tissue regeneration. These adult stem...

Im Focus: Like a wedge in a hinge

Researchers lay groundwork to tailor drugs for new targets in cancer therapy

In the fight against cancer, scientists are developing new drugs to hit tumor cells at so far unused weak points. Such a “sore spot” is the protein complex...

All Focus news of the innovation-report >>>

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