Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.
Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.
Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.
The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.
Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.
Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.
Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.
innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.
Media and marketing experts have long sought a reliable method of forecasting responses from the general population to future products and messages.
According to a study conducted at the City College of New York (CCNY) in partnership with Georgia Tech, it appears that the brain responses of just a few...30.07.2014 | Read more
Researchers from Mainz and Amsterdam look at the paradox relationship of media use and stress recovery
It seems common practice: After a long day at work, most people sometimes just want to turn on the TV or play a video or computer game to calm down and relax.29.07.2014 | Read more
Study demystifies effectiveness of smartphone ads; offers marketers tips
Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But, do...16.07.2014 | Read more
Smartphones have made it far easier for people to find and exchange information and to make their views heard.
In 2010, 14 per cent of the people of Sweden had access to a smartphone; three years later, in 2013, the figure is 67 per cent. More time is devoted to both...03.07.2014 | Read more
Webpage position reigns in peer recommendation of online content on sites like Reddit
In today's Information Age, it's easy get overwhelmed by online content. On YouTube alone, over 100 hours worth of video is uploaded every minute. Showcasing...12.06.2014 | Read more
University of Konstanz cancels license negotiations with scientific publisher Elsevier
Due to the significant increase in the cost of services provided by the science publisher Elsevier in recent years, the University of Konstanz has decided not...26.03.2014 | Read more
As the examiner rewinds once again, one question remains: has the refrain of the song been plagiarized? Eyes narrowed, the music expert presses the start button once more and focuses on the melody and notes with the utmost atten-tion. Finally, no doubt remains: the alleged composer has copied not only the melody but whole chunks of the original song as well.
“Here, this sort of event is greeted by silence,” says Christian Dittmar from the
Fraunhofer Institute for Digital Media Technology IDMT in Ilmenau. The...
High-precision measurement of the g-factor eleven times more precise than before / Results indicate a strong similarity between protons and antiprotons
The magnetic moment of an individual proton is inconceivably small, but can still be quantified. The basis for undertaking this measurement was laid over ten...
Heat from the friction of rocks caused by tidal forces could be the “engine” for the hydrothermal activity on Saturn's moon Enceladus. This presupposes that...
The WHO reports an estimated 429,000 malaria deaths each year. The disease mostly affects tropical and subtropical regions and in particular the African continent. The Fraunhofer Institute for Silicate Research ISC teamed up with the Fraunhofer Institute for Molecular Biology and Applied Ecology IME and the Institute of Tropical Medicine at the University of Tübingen for a new test method to detect malaria parasites in blood. The idea of the research project “NanoFRET” is to develop a highly sensitive and reliable rapid diagnostic test so that patient treatment can begin as early as possible.
Malaria is caused by parasites transmitted by mosquito bite. The most dangerous form of malaria is malaria tropica. Left untreated, it is fatal in most cases....
The formation of stars in distant galaxies is still largely unexplored. For the first time, astron-omers at the University of Geneva have now been able to closely observe a star system six billion light-years away. In doing so, they are confirming earlier simulations made by the University of Zurich. One special effect is made possible by the multiple reflections of images that run through the cosmos like a snake.
Today, astronomers have a pretty accurate idea of how stars were formed in the recent cosmic past. But do these laws also apply to older galaxies? For around a...
Just because someone is smart and well-motivated doesn't mean he or she can learn the visual skills needed to excel at tasks like matching fingerprints, interpreting medical X-rays, keeping track of aircraft on radar displays or forensic face matching.
That is the implication of a new study which shows for the first time that there is a broad range of differences in people's visual ability and that these...
15.11.2017 | Event News
15.11.2017 | Event News
30.10.2017 | Event News
24.11.2017 | Earth Sciences
24.11.2017 | Earth Sciences
24.11.2017 | Earth Sciences