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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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Printed speakers make the photos sound

The Institute for Print and Media Technology at TU Chemnitz provided a picture book with printed electronics at the World Press Photo competition and, thus, created for each winning photograph its own sound environment

At the annual meeting of the 58th World Press Photo competition 2015, the world`s best press photos were presented on April 25th in Amsterdam, which was also...

04.05.2015 | nachricht Read more

CU Denver study shows product placement, branding growing in popular music

'Advertainment' on the rise

As branding and advertising creep into almost every facet of life, a new study from the University of Colorado Denver shows it's now making substantial inroads...

10.03.2015 | nachricht Read more

Study Shows the Factors Influencing Which Conservation News Get Shared or Liked in Twitter and Facebook

Public awareness is often a crucial first step towards policy change and resolution of conservation issues because societal values determine whether initiatives gain support. There is evidence that public engagement positively influences civic participation. Therefore, conservation science needs to engage the general public to ensure successful conservation interventions.

News coverage of conservation issues is an important pathway to transfer information to large audiences because it can translate academic research and policy...

04.03.2015 | nachricht Read more

Cinema-like environment helps audiences immerse in movies even on small screens, cell phone displays

Contextual cues influence cinematic experience / Screen size not statistically significant

If the surroundings are designed to be sufficiently stimulating, even a simple computer screen is enough to generate an intense cinematic experience.

29.10.2014 | nachricht Read more

Product Placement Can Curb TV Commercial Audience Loss by More Than 10%, Says New INFORMS Study

Potential for Large Benefit to $600 Billion Ad Industry

Coordinating product placement with advertising in the same television program can reduce audience loss over commercial breaks by 10%, according to a new study...

16.10.2014 | nachricht Read more

BIDMC researchers looks at impact of patient-to-physician messaging

Email has become one of the most widespread forms of communication, with its streamlined interactions benefiting both businesses and individuals. With the advent of secure patient web portals and the faith that online access has the potential to improve care, the medical industry is slowly catching up.

And while it may take time before it's known what impact email exchanges might have on patients and their care, a new study from Beth Israel Deaconess Medical...

13.10.2014 | nachricht Read more

New frontier in error-correcting codes

Coding scheme for interactive communication is the first to near optimality on three classical measures.

Mass--Error-correcting codes are one of the glories of the information age: They're what guarantee the flawless transmission of digital information over the...

02.10.2014 | nachricht Read more

Strategic Analysis: Apple enters the mobile payment market with iPay

"In the next five years, this race will change marketing to end-customers more than it has been changed in the preceding 40 years" predicts Key Pousttchi.

According to various sources, Apple plans to introduce a comprehensive m-payment solution with the iPhone 6 and signed respective agreements with Mastercard,...

03.09.2014 | nachricht Read more

No-power Wi-Fi connectivity could fuel Internet of Things reality

Imagine a world in which your wristwatch or other wearable device communicates directly with your online profiles, storing information about your daily activities where you can best access it – all without requiring batteries. Or, battery-free sensors embedded around your home could track minute-by-minute temperature changes and send that information to your thermostat to help conserve energy.

This not-so-distant “Internet of Things” reality would extend connectivity to perhaps billions of devices. Sensors could be embedded in everyday objects to...

05.08.2014 | nachricht Read more

Brand-Specific Television Alcohol Ads A Significant Predictor Of Brand Consumption Among Underage Youth

Underage drinkers are three times more likely to drink alcohol brands that advertise on television programs they watch compared to other alcohol brands, providing new and compelling evidence of a strong association between alcohol advertising and youth drinking behavior.

This is the conclusion of a new study from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health and the...

30.07.2014 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Nanoparticles help with malaria diagnosis – new rapid test in development

The WHO reports an estimated 429,000 malaria deaths each year. The disease mostly affects tropical and subtropical regions and in particular the African continent. The Fraunhofer Institute for Silicate Research ISC teamed up with the Fraunhofer Institute for Molecular Biology and Applied Ecology IME and the Institute of Tropical Medicine at the University of Tübingen for a new test method to detect malaria parasites in blood. The idea of the research project “NanoFRET” is to develop a highly sensitive and reliable rapid diagnostic test so that patient treatment can begin as early as possible.

Malaria is caused by parasites transmitted by mosquito bite. The most dangerous form of malaria is malaria tropica. Left untreated, it is fatal in most cases....

Im Focus: A “cosmic snake” reveals the structure of remote galaxies

The formation of stars in distant galaxies is still largely unexplored. For the first time, astron-omers at the University of Geneva have now been able to closely observe a star system six billion light-years away. In doing so, they are confirming earlier simulations made by the University of Zurich. One special effect is made possible by the multiple reflections of images that run through the cosmos like a snake.

Today, astronomers have a pretty accurate idea of how stars were formed in the recent cosmic past. But do these laws also apply to older galaxies? For around a...

Im Focus: Visual intelligence is not the same as IQ

Just because someone is smart and well-motivated doesn't mean he or she can learn the visual skills needed to excel at tasks like matching fingerprints, interpreting medical X-rays, keeping track of aircraft on radar displays or forensic face matching.

That is the implication of a new study which shows for the first time that there is a broad range of differences in people's visual ability and that these...

Im Focus: Novel Nano-CT device creates high-resolution 3D-X-rays of tiny velvet worm legs

Computer Tomography (CT) is a standard procedure in hospitals, but so far, the technology has not been suitable for imaging extremely small objects. In PNAS, a team from the Technical University of Munich (TUM) describes a Nano-CT device that creates three-dimensional x-ray images at resolutions up to 100 nanometers. The first test application: Together with colleagues from the University of Kassel and Helmholtz-Zentrum Geesthacht the researchers analyzed the locomotory system of a velvet worm.

During a CT analysis, the object under investigation is x-rayed and a detector measures the respective amount of radiation absorbed from various angles....

Im Focus: Researchers Develop Data Bus for Quantum Computer

The quantum world is fragile; error correction codes are needed to protect the information stored in a quantum object from the deteriorating effects of noise. Quantum physicists in Innsbruck have developed a protocol to pass quantum information between differently encoded building blocks of a future quantum computer, such as processors and memories. Scientists may use this protocol in the future to build a data bus for quantum computers. The researchers have published their work in the journal Nature Communications.

Future quantum computers will be able to solve problems where conventional computers fail today. We are still far away from any large-scale implementation,...

All Focus news of the innovation-report >>>

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